First Light Fiber Becomes ACE Fiber
We’ve got big news: First Light Fiber is now ACE Fiber.
Yes, that’s right. We are no longer First Light Fiber. We are proud to announce that we have officially changed our name to ACE Fiber.
We understand this may seem like a sudden change given that we just launched our work to bring our broadband fiber network to Alcorn County this year. We want to take this opportunity to explain how the ACE leadership came to the decision to rebrand our service.
The short version? Hindsight is 2020.
We came into 2020 with a plan for construction and configuration of a powerful broadband fiber network in Alcorn County. A project of this magnitude and complexity is bound to face many challenges that require changes and adjustments – most of which are technical in nature. We are proud that our entire team at ACE Power has diligently worked together to learn, adapt and develop new solutions to those challenges. As a result, we are making steady progress in our project and are on track to meet the major milestones in our roll-out plan.
We have also experienced unexpected events in our community as a result of the COVID 19 pandemic. In the face of unprecedented challenges, we witnessed our community come together to support each other during this time. The unique situation we have all experienced over the last few months has helped our team clarify our vision about who and what our fiber project is about – Alcorn County.
Our mission has always centered on the desire to provide fast, reliable internet access to the members of Alcorn County Electric Power Association, but the last few months have provided us the opportunity to see more clearly how urgent this need is, as well as the significant impact it can have on our community. The technology behind ACE Fiber will positively impact our families, our businesses, and our entire community for generations to come.
For the last 90 years, ACE has served this community with an unwavering commitment to service, reliability, and a desire to do what’s right for Alcorn County. While innovation and lightning fast internet speeds are important, we have always had Alcorn County at the center of the fiber project’s mission. We felt it was important that our name more clearly communicate our connection to our core values and the path that brought us to this point in our journey as an organization.
So, we’re proudly changing our name to make it clear who we are and what we are about.
The speed you need. The service you deserve.
We need internet services really badly out in the county. Glad you all are making progress.
Good solid reasoning for the change, I like the name ACE Fiber much better than First Fiber.